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  • Steam-Whistle-playmate

    Steam Whistle teams up with a cool customer

    The brewer is seizing on Igloo Playmates having a cultural moment by adding a branded cooler to its roster of multi-packs.

    By Christopher Lombardo
    August 11, 2022
  • Metro-drive-in2

    Metro is hosting drive-in movies at its parking lots

    The grocer brings new meaning to “retail theatre” to raise funds for charity.

    By Christopher Lombardo
    July 22, 2022
  • BK Ghost Pepper Nuggets Street Team - initial 5

    Burger King handed out heat-activated coupons in morph suits

    The QSR was drawing attention to what it calls its spiciest menu item.

    By Christopher Lombardo
    July 18, 2022
  • Haagen_Dazs_Hero Boat Shot_main

    Haagen-Dazs hands out samples from a yacht

    The ice cream brand leaned into decadence at Toronto’s waterfront to push its latest four-SKU collection.

    By Christopher Lombardo
    July 15, 2022
  • Vancouver Asian Film Festival - 2

    E8 draws a line when it comes to name inclusivity

    The advocacy arm of the Vancouver Asian Film Festival is fixing spell checkers that won’t recognize names of Asian origin.

    By Christopher Lombardo
    July 14, 2022

Top Canadian Ad Ideas
»

  • BP_PR_Image1
    Boston Pizza gives badges to persistent patio-goers

    The restaurant, which runs more outdoor dining locations than any of its competitors, wants to celebrate the experience.

  • Amazon_Canada_Amazon_Canada_unveils_Fi_r_e_s__a_colouring_book_main
    Amazon Canada makes a proud colouring book

    The 50-page book contains portraits of 2SLGBTQ+ Quebec employees.

  • SHST_GotReal
    A new campaign to cut through the bullSHST

    The acronym of Timmins’ safe injection site is at the heart of a new awareness effort developed in tandem with creative agency The Garden.

  • BK Ghost Pepper Nuggets Street Team - initial 5
    Burger King handed out heat-activated coupons in morph suits

    The QSR was drawing attention to what it calls its spiciest menu item.

  • Vancouver Asian Film Festival - 2
    E8 draws a line when it comes to name inclusivity

    The advocacy arm of the Vancouver Asian Film Festival is fixing spell checkers that won’t recognize names of Asian origin.

  • AriZona Hard 99 Cent Bikes - Photo 1
    Arizona Hard makes bikes available for 99 cents

    Mirroring the iconic rock-bottom price of its iced tea, the Molson Coors brand is bringing the promotion back for a new flavour.

  • Top Global Ad Work
    »

    • image001
      BMW helps drivers find a lesser-known signature

      Performance Art used AI to identify roads shaped like a 60-year-old design feature.

    • UP_5
      Ukrainian agencies team up to showcase their Power

      A new tool co-developed by IamIDEA showcases creative shops seeking international clients due to the war with Russia.

    • Prenup
      Whirlpool is getting couples to sign a contract for chores

      With its “Fairest Prenup,” the appliance brand has couples talking about a fairer division of household labour.

    • image (1)
      Bally’s bets on its name

      Angry Butterfly’s ads for the U.S. sportsbook are light on the bet-now-or-lose-out hyperbole common in the market.

    • NFTs
      Movember drops its balls as an NFT

      “Non-Fungible Testicles” are both a fundraiser and a reminder to regularly check for signs of cancer.

    • Print_Journal_KFC
      Burger King serves jabs to its competitors

      The QSR paired with Publicis Montreal to create a series of clever print ads that promote its new delivery service.

    Stimulant TV
    »

    ‹ ›
    • HADGAH

      2019 Agency of the Year showreels: Part IV

      Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.

      By Josh Kolm
      June 4, 2020
    • AOY1

      2019 Agency of the Year showreels: Part III

      Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.

      By Josh Kolm
      June 4, 2020
    • AOY

      2019 Agency of the Year showreels: Part II

      Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.

      By Josh Kolm
      June 4, 2020
    • Screen Shot 2020-05-21 at 3.46.49 PM

      2019 Agency of the Year showreels: Part I

      John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.

      By Josh Kolm
      June 4, 2020
    • Copied from strategy - johnstaoy2

      Agency of the Year 2017: Watch the showreels

      From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.

      By Josh Kolm
      November 13, 2017

    Passion Projects
    »
    FullPunch_x_WIRTH_HotLineHat_Press_1
    Full Punch tips its cap to mental wellness

    The agency has partnered with Wirth Hats in an initiative aimed to promote a source of support in the ad industry.

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    Careers
    »

      Random Cool
      »

      BM KV (1) (1)
      A pint of Belgian Moon you can’t drink

      The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

      KeyVisual1 copy
      The case of the flying chicken has been cracked

      Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.

      unnamed
      Cirque du Soleil creates a ‘curious’ hotel room

      A steampunk-inspired room, designed to help promote the new “Kurios” show, is opening at Toronto’s Hotel X.

      Moms Don't Need Roses
      Mom is tired of getting screwed on Valentine’s Day

      Fierce Mamas and Stop The Party made Valentine’s cards that are blunt about how women feel about the pay gap.

      image002[48]
      McKim and Sherpa get cheeky with rebrand

      The agencies, which merged last spring, have temporarily adopted and developed a fan-favourite name.

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