Global

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BMW helps drivers find a lesser-known signature

Performance Art used AI to identify roads shaped like a 60-year-old design feature.

UP_5

Ukrainian agencies team up to showcase their Power

A new tool co-developed by IamIDEA showcases creative shops seeking international clients due to the war with Russia.

Prenup

Whirlpool is getting couples to sign a contract for chores

With its “Fairest Prenup,” the appliance brand has couples talking about a fairer division of household labour.

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Bally’s bets on its name

Angry Butterfly’s ads for the U.S. sportsbook are light on the bet-now-or-lose-out hyperbole common in the market.

NFTs

Movember drops its balls as an NFT

“Non-Fungible Testicles” are both a fundraiser and a reminder to regularly check for signs of cancer.

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Burger King serves jabs to its competitors

The QSR paired with Publicis Montreal to create a series of clever print ads that promote its new delivery service.

knix

Knix tells women to embrace being big and strong

In a video featuring a pregnant Ashley Graham, the intimate apparel brand shows strength isn’t just for boys.

Red

HSBC identifies a most auspicious shade

To coincide with today’s Lunar New Year, the bank created “the Luckiest Red” using more than 18,000 works of art.

1 - Cossette & Camtel

Camtel isn’t Blue about its new brand’s design

Why Cossette Montreal leaned into all the upsides of the signature colour for the Cameroonian telco.

SKYN-MAIN

Skyn designs packages to overcome condom excuses

On World AIDS Day, the brand put a new spin on its products to put an end to any argument.